Swiggy’s Starhunt Campaign
Code : MM0084 |
Region : Asia |
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THE STARHUNT CAMPAIGN: In 2017, Swiggy joined hands with Social Beat to launch a campaign exclusively for its DPs. Swiggy sought to use the campaign called “Swiggy Starhunt” to encourage its DPs to showcase their talents by uploading videos on TikTok . The aim of this campaign was to get the DPs to go beyond their hectic work schedule and make their routine job more entertaining.. |
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CAMPAIGN OUTCOME: As a result of the campaign, the company garnered more than 44 million views on TikTok and saw more than 350 DPs participating. Also, more than 1500 videos were uploaded on TikTok. After receiving these videos, Swiggy regularly posted the best of them on its page. These videos not only increased the brand value of Swiggy but also helped the company to easily connect with a large number of people..
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